Melbourne Cup

Is The Melbourne Cup too much of a gamble for sponsors? 3

Australian Open scores $35 million sponsorship extension with Emirates

New Mumbrellacast: How did Nine’s first run of the Melbourne Cup fare?; Senate inquiries storm media industry

Melbourne Cup romps home in the ratings race for Nine

Major brands dominate Melbourne Cup with Birdcage marquees

The social shift: Why businesses are opting out of the Melbourne Cup 8

Cocogun’s Ant Melder co-pens anti-Melbourne Cup song, ‘F*ck The Cup’

‘Bidding for sport will become commercially unviable’: Senate recommendations miss the mark for free-to-air TV

Nine signs ‘groundbreaking’ Melbourne Cup broadcast deal

The year that was: Mumbrella’s 50 most-read content pieces of 2023

Mumbrella’s most-read opinions of 2023

Shock plan revealed to sell off Rosehill racecourse 1

Nine odds-on favourite to take the Melbourne Cup 1

‘Sponsors won’t get behind it:’ Why the Melbourne Cup will be ‘gone within a decade’

New Mumbrellacast: Optus dealing with crisis comms over outage; is the Melbourne Cup on its last legs?

Melbourne Cup viewing figures up, but far from impressive 3

‘It would be a financial hit to racing’: Has the Melbourne Cup lost its media value? 1