Nine signs ‘groundbreaking’ Melbourne Cup broadcast deal

February 20, 2024 7:58

Nine Entertainment Co has signed a “groundbreaking” six-year deal with Tabcorp and the Victorian Racing Club (VRC) for the Melbourne Cup Carnival.

Announced on Tuesday morning, the agreement will see the VRC and Tabcorp enter a partnership combining enhanced year-round sponsorship from 2024-2029, as well as domestic and international media rights for the Carnival.

“The Melbourne Cup is an iconic Australian sporting event and has been part of our nation’s cultural fabric for more than 160 years,” said Mike Sneesby, CEO of Nine.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.