Major brands dominate Melbourne Cup with Birdcage marquees

The famous Birdcage was again on display at Tuesday’s Melbourne Cup festival, which was dominated by some of the country’s biggest brands.

Tens of thousands turned out at Flemington racecourse for the annual event, but the Birdcage was yet again the hot ticket.

Nine, Lexus, Crown, Geelong beer brand, Furphy, and G.H. Mumm – which boasted a “trackside-first ‘Now Boarding’ campaign – were just a few that showcased two-storey marquees on the day, while activations were set up throughout for festivalgoers to enjoy, whether they were there for the races or not.