‘We’re trying to talk to young drivers in a language they understand’: TABOO backs road safety platform comp for sixth year
The Transport Accident Commission’s (TAC) ‘Split Second’ competition, where young Victorian storytellers are given an opportunity to create road safety messaging, has opened for the sixth year in collaboration with indie creative agency, TABOO. This year sees a major expansion to the competition, which has a greater focus on reaching culturally and linguistically diverse (CALD) communities.
Developed in 2018 by TAC and TABOO, Split Second has been a long-standing youth road safety platform. It was created as a revamped version of the road safety department’s ‘Make a Film, Make a Difference’ competition which ran from 2003-2012.
“They came to us and said they wanted to reignite it, rebrand it, so we used Make a Film, Make a Difference as a foundation and developed Split Second,” James Mackinnon, TABOO’s managing director, told Mumbrella.
