Australian Open scores $35 million sponsorship extension with Emirates

Tennis Australia has locked in Emirates for a five-year Australian Open sponsorship deal believed to be worth $35 million.

Emirates – which has been a sponsor of the AO since 2015 – also sponsors Collingwood Football Club, as well as the Sydney and Melbourne Symphony Orchestras.

However, in recent years the airline has withdrawn sponsorship from other key Australian sporting fixtures, dropping out of the Melbourne Cup in 2018, and racing from the Formula One in 2021.