Senetas announces ‘experienced marketing and communications leader’ for CMO role

December 4, 2024 9:45

Australian cybersecurity company, Senetas, has appointed a new chief marketing officer.

On Wednesday, the group confirmed Andrea Van Unen-Smith for the role, who has over two decades of experience in technology marketing and communications, and has previously worked at companies including Juniper Networks, Palo Alto Networks, and UiPath.

Van Unen-Smith will be tasked with overseeing all Senetas’ marketing and PR with a focus on “key industry narratives”.

“Andrea is an experienced marketing and communications leader with a deep understanding of the cybersecurity industry. Her appointment to the role of CMO will help us to drive growth in the global markets in which we operate,” Senetas CEO, Andrew Wilson, said.

“Her proven ability to develop and implement strategic marketing and communication initiatives will be critical as we continue to bring innovative new products to the market and deepen our relationships with key partners such as Thales.”

Van Unen-Smith added: “With increasing investment into quantum computing around the world, and the increasing adoption of AI, organisations from every sector will be looking to technology to both transform the way they work as well as to protect themselves from emerging threats.

“I’m excited to join Senetas’ and help raise awareness of its suite of cybersecurity solutions, which are at the forefront of cutting edge quantum-resistant network encryption, enabling businesses to operate with confidence today and in the future.”