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Cocogun’s Ant Melder co-pens anti-Melbourne Cup song, ‘F*ck The Cup’

In the lead up to the Melbourne Cup, Australian-African rapper Chandler Jewels has released a song protesting the annual event, with lyrics co-written by Ant Melder, creative partner and co-founder at creative agency Cocogun.

‘F*ck The Cup’ criticises the Melbourne Cup’s ongoing perpetuation of gambling and animal welfare issues, including horse deaths, tongue ties, whipping and more.

“I embraced the chance to create a protest song about animal cruelty, especially the heartbreaking fate of horses after the Melbourne Cup,” Jewels said.

“Music has the power to spark change, and I wanted to use it to bring to light the cruelty that’s happening.”

The track has a 1-minute, 33-second music video directed by mp4Oscar. Its comprised of images of horses and footage of Jewels rapping near Sydney’s Harbour Bridge and in what appears to be a garage.

“Having the ability to create with meaning is a great thing that should be practiced by more creatives and directors in a world full of commercial works,” said mp4Oscar.

“F*ck The Cup follows in the great tradition of musicians, from Bob Dylan, Nina Simone and Paul Kelly to The Clash, Public Enemy, Midnight Oil and Kendrick Lamar, using their art as a force for change. Chandler’s track is a powerful contemporary addition to the protest song cannon. It’s designed to spark debate and agitate for change.”

‘F*ck The Cup’ is available to listen to on IHeartRadio, Apple Music, YouTube and Spotify.

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