Bastion and Highpoint Shopping Centre launch ‘How do you Highpoint?’ campaign

Bastion and Highpoint Shopping Centre have collaborated on a new campaign that highlights the latter’s commitment to providing personalised experiences for shoppers.

The ‘How do you Highpoint?’ platform – a main component of the shopping centre’s marketing strategy – advertises the centre’s wide array of offerings and presents it as “an elevated shopping experience in a premium environment”.

It was designed to firmly cement Highpoint as a premier destination for personalised, luxury retail experiences – a response to findings that were uncovered through consumer research.