Gemba names Octagon executive to lead marketing strategy

Sports and entertainment agency Gemba has appointed Adam Hodge to the newly created role of divisional manager – marketing strategy.

Hodge joins the business after almost nine years at Octagon, the last five as head of planning and strategy for APAC. He was responsible for the creative and commercial strategy for all Octagon clients across the region.

The appointment follows Gemba’s recently-announced restructure that saw the creation of a new holding company, Tenka Group, and the promotion of head of sports and entertainment marketing, Andrew Condon, to MD.