Sports intelligence company Gemba launches sponsorship evaluation tool Turnstile

February 26, 2018 9:16

Sports consultancy Gemba has launched a new tool aimed at help advertisers and sports administrators value sponsorship packages.

Turnstile takes in factors such as tickets, hospitality and media assets, the effectiveness of logo exposure and the engagement and purchasing power of the sport’s fans.

Gemba’s CEO and founder Rob Mills told Mumbrella how the Turnstile tool took two years to develop as the company identified weaknesses in how brands and advertisers valued sponsorship packages.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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