Broadcasters urged not to water down coverage of women’s sport

Broadcasters have a key role to play in elevating women’s sport and ensuring it is taken as seriously as men’s competition, the boss of Cricket Australia’s Big Bash League has said.

Anthony Everard told a conference that unless TV networks cover women’s competitions in the same in-depth way they do men, women’s sport could be held back.

He praised Channel Ten for its coverage of the first Women’s Big Bash League (WBBL) last summer, insisting it was on a par with the more established men’s version of the game.