2015 Annual: Good year, bad year

December 31, 2015 9:30

As 2015 comes to an end Mumbrella takes a look at the people and brands which will want to remember it for a long time and those who can’t wait to forget it.

Bad Year

Dick Smith

Like the adventurer who gave the business his name, Dick Smith electronics has trodden a challenging path in 2015, trying to keep the investors in the stock market happy while keeping the customers flowing through its doors.

As competition from retailing rivals kept the pressure on, the brand found itself overwhelmed with surplus stock and profit warnings saw the value of the business slip by 60 per cent.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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