2015 Annual: The year that was – August
2015 was another year of major change and transformation in the media and marketing world. Mumbrella’s Nic Christensen and Miranda Ward provide a month-by-month recap of the most read and biggest stories that affected the industry.
Cummins & Partners had to apologise to the AFL after the sporting code conceded that its new multicultural round campaign was too similar to the work of an Adelaide-based designer Tyson Beck.
Chris Jeffares, Cummins & Partners CEO, told Mumbrella the agency is “working very closely” with the AFLafter the Herald Sun revealed the multicultural round campaign bore a striking similarity to a design of NBA star LeBron James created by Beck.
