A magazine seemingly for “mundane people with extraordinary lives”, Bauer Media’s Take 5 took home the top prize at Mumbrella’s Publish Awards. While the win may have been a shock to some, editor-in-chief Paul Merrill sits down with Zoe Samios to explain the ongoing appeal of the real-life title, if it has a future, and the challenges media buyers pose to both adland and publishers.
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How avocado-munching hipsters are strangling the magazine industry
