ABCs: Zoo Weekly withdrawn from audit as women’s weeklies take brunt of declines
Zoo Weekly ran into trouble recently over its Anzac Day edition
Zoo Weekly has been withdrawn from the circulation auditing figures by publisher Bauer Media following several quarters of massive declines for the magazine.
The lad’s mag, which is currently the subject of a Change.org petition to have it banned from sale in supermarkets, has seen thousands of readers desert the title in recent years with the October to December quarter showing a huge 36 per cent decline to 24,122 copies sold.
In the absence of Zoo, Bauer’s NW posted the sharpest decline in the latest audit bureau of circulation figures, with its weekly sales between January and March falling 12,000, or nearly 15 per cent, to 69,011. The decline follows a 15 per cent drop in the December quarter.
If that were the case, Gereurd, then I wouldn’t need to speak with Yahoo7.
Will Mumbrella be sharing figures for all mags or just the men’s mags? A lot of other interesting areas to watch here…
Hi Jack,
We Share all the figures when they are available. The weekly mags come out in the audit every three months, monthlies are every six months (ie in the next audit).
Cheers,
Alex – editor, Mumbrella