ABCs: Readers turn away from celebrity mags as Zoo Weekly continues to lead circ slide
Weekly celebrity magazines have seen circulation numbers continue to fall away in new circulation figures released this morning.
Bauer Media’s NW fared the worst amongst the celebrity titles, with its circulation sinking by 15 per cent. In 2013 the title shifted on average 86,077 copies a week which fell to 73,143 copies a week, according to the numbers from the Audit Bureau of Circulations which take in the months of October to December 2014.
Famous, owned by Pacific Magazines posted the greatest circulation decline amongst the weekly Pac Mag titles audited, down 14.5 per cent year-on-year, with the number of copies sold falling to 60,122 from 70,304 in the same period in 2013.
Pacific Magazines’ glossy celebrity title Who saw its circulation slide by 12 per cent while OK!, owned by Bauer Media, had the smallest decline amongst the celebrity titles, with its circulation only dropping by 3.7 per cent.
It’s Woman’s Day not Women’s Day as spelt above
Thanks for flagging quick comment, Story corrected.
Cheers
Nic – Mumbrella
Steve Allen’s comment about the credibility of gossip weeklies affecting sales is demonstrably false. Note the rapid decline of Who – which is essentially a PR handout by publicists. That mag simply do not publish scuttlebutt. The truth is that mags with traditionally younger readerships are declining faster than the older ones like New Idea or Woman’s Day. The weekly celeb category is being hit by (mostly younger) readers migrating online. The myth that trashy gossip is killing mags just needs to die.
Can anyone compete with The Daily Mail’s column of shame?