ABCs: Zoo Weekly continues to slide as weekly magazine market struggles
Zoo Weekly continues to see its circulation numbers drop dramatically as declines in other weekly magazine begin to moderate with four of the eleven titles posting declines of less than 5 per cent
The Bauer media lad’s mag, which “retired” its online assets last month, saw its circulation drop by 27.9 per cent year-on-year, according to the latest figures from the Audit Bureau of Circulations (ABC) which take in the months of July to September 2014.
Last year the embattled title was shifting an average of 40,282 copies a week, which is now down to 29,035.
Does this mean the national average IQ has grown?
Hey but according to EMMA the readership for ZOO is on the increase so it doesn’t matter. It now has nearly 17 readers per copy and growing.
It must be a great magazine. I’m going to see if I can borrow a copy to read.
The survival of Zoo is proof positive that there aren’t enough places to put bloke print ads.
29,000 clinically retarded rock apes who between drinking 20 bundy and cokes and beating their wives, manage to still buy Zoo, then leave it on the dunny floor for 17 of their mates who just got out of jail,to continue their path towards learning to read.
Easy solution – don’t make it weekly – go to monthly
Would suggest you to be part of some popular Digital Magazine/Book store which can cater to the marketing activities much better. I recently gazed through an interesting app named MAGZTER. They are a leading Global Digital Magazine/Book store which had a collection of more than 4500 magazines and 25000 books. They do lot of event based promotions which is so exciting and irresistable. they have a 22 million user base that might be the right audience to tap for all ur marketing needs.www.magzter.com
Nice spam there Liz! Surprised mumbo let it through.