ABCs: Weekly magazines continue to slide, with Zoo again leading the way
The weekly magazine market continues to slide with five of the 11 audited titles posting double digit declines.
Zoo Weekly continues to be the hardest hit, posting a decline of 33.70 per cent, according to the latest figures from the Audit Bureau of Circulations (ABC) which take in the months of April to June 2014.
This time last year the Bauer Media owned title was averaging 46,871 copies per week, but it now shifts just 31,0844 each week, a situation media analyst Steve Allen described as “terminal”.
“There’s just not a need for it, all the stuff you get in a magazine like that is available online in an instant,” he said. “In categories where most of the content or similar content is available online – I’m not saying Zoo don’t do original journalism – it’s just that genre of content is available all over the internet. And categories where that is the case, they’re just terminal.”
I can’t imagine what an issue of Zoo Weekly would look like after having 15 male readers pass on the same copy.
I’m surprised ZOO has lasted as long as it has…
This idea that 15 people read one magazine is so utterly ridiculous, so contemptible, so totally laughable that even a brain-dead idiot could see the absurdity in the claim. Even by spruiking the number makes ZOO, Bauer and EMMA look totally ridiculous.
It just shows how desperate the publishing industry has become when it is happy and willing to lie about its readership. What makes it worst is that they expect us to fall for their deception like we were idiots. Well we are not idiots and we know that the Emma data is fabricated.
Well, @PS and @Joe,
If it is a ‘lie’ / is ‘fabricated’, the MFA are in on the cunning plan to fool you poor saps, because they helped design the whole EMMA survey from the ground up. Are they idiots, too?