ABCs: Cleo and Dolly continue to struggle as several monthly mags increase
Bauer Media’s Cleo and Dolly have continued to experience steep circulation declines, while high fashion magazines have continued to stabilise with Harper’s Bazaar posting a modest increase.
The Audit Bureau of Circulation figures for the six months ended June 2014 saw Cleo record a 30.10 per cent circulation decline, its numbers dropping from 76,163 to 53,221.
Dolly struggled more with its circulation dropping from 80,315 to 50,125, a decline of 37.60 per cent.
Media analyst Steve Allen told Mumbrella: “They’re categories that the kind of content they’re offering is available instantly everyday online. They just don’t have enough difference in what they’re presenting editorially and pictorially to sustain the circulation.”
Why would each publisher have a say on their title, except frankie? Who is fusion media?
‘Bauer Media bi-monthly title Australian Gourmet Traveller’
Think that is meant to be Australian Traveler (not published by Bauer). Australian Gourmet Traveler is monthly and sells 65,041 copies.
You’ve confused Australian Traveller with Australian Gourmet Traveller in the body copy. The figures are correct but the former is published by a small travel specialist publisher and is bi-monthly. The latter is owned by Bauer. It is a monthly and its circ declined -4.5% from 68,108 to 65,401 as in the table above.
Hi Megazord & SCD,
You were right, a slip of the keyboard which has been changed now. Apologies for the confusion, it’s been changed now.
Cheers,
Alex – editor, Mumbrella
On that, seems odd that no comment was noted for Australian Traveller. At 14.5% increase, the highest in the country, whilst boutique – must be doing something right….