2015 Annual: The year that was – June
It has been another year of major change and transformation in the media and marketing world. Mumbrella’s Nic Christensen and Miranda Ward provide a month-by-month recap of the most read and biggest stories that affected the industry.
June kicked off with the union representing journalists in Australia raising concerns after online publisher Mamamia posted job adverts looking for subeditors in India and Bangladesh.
Media Entertainment Arts Alliance (MEAA) CEO Paul Murphy expressed concern about the move saying: “Cutting costs by offshoring risks alienating your loyal readership as embarrassing errors creep into stories, and has the potential for costly disasters. There are plenty of great subs with years of experience seeking work in Australia – why not employ some of them?”
Independent agencies dominated the 2015 Mumbrella Award winners list with Match Media and The Monkeys taking out the Media Agency and Creative Agency of the Year awards respectively.