2015 Annual: Top media account moves

December 30, 2015 10:30

The global chaos of ‘mediapalooza’ and a number of major domestic media pitches made 2015 arguably the biggest year ever for media account moves. Nic Christensen looks at some of the biggest pitches of the year.

iiNet pitches, retained by OMD WA only to then be moved inhouse

The year began with all eyes on the biggest media account in Western Australia the $20m iiNet account which had gone to pitch in November.

OMD WA would fight a rearguard action with the help of its network to retain the account, winning the pitch following a shootout with Initiative and Mindshare.

Unfortunately the victory was short lived with TPG buying the business during the course of the pitch the new management would eventually choose to move the media buying inhouse, resulting in OMD WA, which is owned by Marketforce losing the account.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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