21st Century Fox pitches media globally, confirming $30m local spend included in pitch

May 20, 2015 9:35

The parent company of local film studio and distributor 20th Century Fox has confirmed a global pitch for media overnight.

Overnight 21st Century Fox announced the move, which will cover all their TV and film brands globally, shortly after Mumbrella had revealed that the company locally had sounded out multiple agencies in market for its $30m in Australian billings.

“We are getting great service from all of our current agency partners so this review is not about performance or cost. The rules of consumer engagement in our business are shifting quickly and dramatically,” a spokesman for 21st Century Fox told Mumbrella.

“After more than ten years since our last company-wide global review, we are going through this process to ensure we have the right agency partners who are best equipped to work with us to reimagine the future of marketing for 21st Century Fox’s leading brands.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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