24 Hours With… Hal Crawford, editor in chief, Ninemsn
24 Hours With… spotlights the working day of some of the most interesting people in Mumbrella’s world. Today we speak with Hal Crawford, editor-in-chief of ninemsn.
Everything is the same as itself and different from every other thing. There is no typical day.
EARLY MORNING: Today is my middle daughter’s first day of school. She’s going into kindergarten. I’m sitting downstairs in my suit, among the gardening tools, at the little desk I found on the street years ago.
A very long way from Jetty Road.
Great read.
I rarely read the whole story. But I loved this too much.
Sounds like management love users watching news videos but users hate watching them. Personally, I will google the video I want to watch in another tab so I can watch it sans intro, summary and outtro.
OK, so “We talk about the video number, the Voracle (for Video Oracle). This is the number of times people are hitting ‘play’ on videos on our sites every 15 minutes. Normally, at this hour, we want the Voracle to be 15,000.”.
And “The Voracle is over 21,000, which for 9:00am is good. Someone fixed something. We are on track to get over a million streams for the day.”.
It sounds like a million streams for the day is a good days work. It is also roughly what each of the FTAs get each minute in prime time.
Nice Hal. I read the whole lot. Don’t apologise for smelling like a man mate…did make me laugh though. Hope you’re well mate.
Somehow I think the comparison of OZTAM numbers (panel) versus actual user streams is a bit rich old timer.
@ Just sayin nothin … you certainly did say nothing!
Actual streams ain’t people you dill. The numbers are minuscule in comparison, and in the majority of cases people don’t understand what they are measuring, as opposed to what you young fixie-riding hipsters think they mean.
But I’ll let you bumble along in your blissful ignorance because it can be a source of good humour to those in the ken.