24 Hours With… Nicola Gold, director and creative lead, Total Brand Activation
24 Hours With… spotlights the working day of some of the most interesting people in Mumbrella’s world. Today we speak with Nicola Gold, business director and creative lead of Total Brand Activation.
MORNING: Up at 6:30am I write down my idea for a new project before it evaporates. It’s for a vehicle launch: the ground rumbles and an off-road vehicle literally blasts forth out of the cracked, red earth of the outback in front of the guests. Now, how to make that happen…
I do a 15 minute lead meditation using an app called Headspace, there are a few words from Tim, who leads the meditation, then there is timed quiet. It does strike me that it is a bit ridiculous – basically paying for silence.
7:00am: Wake up two grumpy teenagers for school but thank goodness I have them or I wouldn’t have a clue who PewDiePie is (a Swedish YouTube gamer with 40 million followers, for those who don’t know). Very handy to have that demographic on tap for research, if needed.
