Why 2Day FM changed its music format
Consumers listening to 2Day FM lately may have noticed something a little different. Hit Network’s head of content Gemma Fordham explains the changes to the station’s music format, and why the brand needed to differentiate itself.
It’s 9:26am on a Monday morning and you are in desperate need of some music to get pumped for the rest of the day. You might turn on the radio in the car, hop onto a radio website, or listen through an app.
What do you hear? Justin Timberlake’s Cry Me A River. It takes you back to 2002, when pop culture enthusiasts were seeing just how many lyrics they could link back to Britney Spears.
Em, Grant and Ed’s new show wasn’t the only change to 2Day FM this year
So Mix morphed into Hit and Hit has morphed into the old Mix format.
Taking credit publicly for someone else’s idea? Wow.
This was the Nova ” sounds different ” programming approach in 2001 . I like it !!
Gotta say… it’s working for me. I’d been thinking it was a much better station to listen to and had just made ‘the shift’, before reading this. Well done.
Still needs a lot of work.
Too many techno sounding current songs, clashing with 80’s classics.
They need to daypart, and leave some of the clubby songs to nights only.
Also some of their announcers sound like kids.
Anyway this is a start.
Whether they can climb from the bottom rung of the FM ratings remains to be seen.
Mate your stuck in the past, that is what makes the station better. If I wanted to hear only 80’s bands all day I’ll listen to WS FM.
The club music adds to the variety and makes it more interesting. And is a good lift up.
They will get a lot of additional listeners playing club clasics.
The changes were a great idea. As Gemma said this format works globally and it perfectly fills a much needed gap in the Sydney radio market. I think 2day could even go a step further… Although they place some nice older songs – as a pretty keen listener they are starting to sound pretty repetitive. Widen the categories… Get a little more adventurous and I think 2day will be the perfect station.
Why does this chick still have a job? Was she not responsible for all 2day’s abysmal breakfast offerings…