2GB to launch media news show Media Matters
Sydney talk radio station 2GB is to launch a media news discussion programme, the station’s programming boss has revealed.
Ian Holland, group programme director of the Macquarie Radio Network, said the show – which does not yet have an airdate – will be called Media Matters.
He told Mumbrella that one reason for launching the show was because media journalists “hadn’t acknowledged” the success of the station, which is Sydney’s most listened to, according to the radio industry’s listener surveys. Speaking as 2GB launched its new offpeak lineup, Holland – pictured – said:
“We’re sick and tired of getting a rough time from the media. I can assure you that when we do it, where we do it and who’ll be hosting it, you will all know about it.”
Will they be as tough on themselves as Media watch is on the ABC?
I somehow doubt it.
Hi Alice, Televised Revolution on Brisbane’s community radio station 4ZZZ takes a weekly look at issues affecting the television industry every Thursday night at 7pm. This can be streamed via their website at http://www.4zzzfm.org.au, listened to via the wireless on 102.1fm, and podcasted via http://www.televisedrevolution.com
Shameless plug, sure. But, I hate for my show to be left off lists like this.
I’d wager it’d be quite similar to Gerard’s so-called Media Watchdog. I’m surprised they haven’t approached him to host it.
Hi Dan,
Thanks for letting us know.
Will be sure to have a listen tonight.
Cheers,
Alice – Mumbrella
i dont think i get it. how is broadcasting a show that journalists will listen to make them acknowledge 2GB’s success unless the show is just advertising that talks up 2GB (but then no-one would listen to it)
Hi Sven,
I suspect that one issue the 2GB has is that its advertising support does not match the size of its audience because it doesn’t get the visibility within the industry it would argue it deserves.
It’s an older demographic, and certainly not a similar one to the population of media agencies, or come to that, most media journos
If they can come up- with a product that makes a few media planners tune in, then they’ve helped familiarise them with the station.
I could see that lead to dollars – not if the show is a propaganda outing, but if it’s good, as it will influence their views of the whole station.
Cheers,
Tim – Mumbrella
Looks like 2GB is close to completing its transformation into Australia’s Fox News Channel. I can’t hear it now – the bleating about how the rest of the media is biased and how 2GB is the only one who tells it like it is.
The rationale that audience size equates to ad revenue is pretty tenuous and lame – for any medium. If that was the case I’d be doing a saturation campaign (pardon the pun) for toilet advertising. Last time I looked toilet usage had a reach of 100% and a pretty high frequency.
Hi John,
That’s a fair point. But there’s also a fair bit of evidence that media properties that media planners are personal consumers of do better than those that are not.
Cheers,
Tim – Mumbrella
Interesting point John – how many times have I seen one of those aluminium ad frames in the Gents lying empty, glass gone, graffiti on the wooden backing?
Personal consumption aside – you’d be hard put to find an organisation with more antipathy toward the media industry than 2GB.
Every time Singo or Alan Jones talk about media buyers it’s to pour a bucket of shite on them.
https://staging.mumbrella.com.au/singo-ad-industry-is-full-of-druggy-idiots-daily-tele-hes-right-3097
https://staging.mumbrella.com.au/alan-jones-media-agencies-cant-read-ratings-7292
Now they are adding journo’s to their substantial hate list?
From a former employee’s point-of-view 2GB needs a program called “Staff Matters”.