30% of Aussies looking to spend more on travel in the next 12 months: YouGov
New research from YouGov’s Global Travel and Tourism Whitepaper 2023 has found that for 36% of Australians surveyed travel has become more important to them since the pandemic, while among affluent consumers*, it’s 59%.
Looking closely at affluent consumers in Australia, the study found that 23% of travellers spent more on travel in 2022 than before, and three in ten (30%) plan to spend more in the forthcoming 12 months.
