30% of Aussies looking to spend more on travel in the next 12 months: YouGov

New research from YouGov’s Global Travel and Tourism Whitepaper 2023 has found that for 36% of Australians surveyed travel has become more important to them since the pandemic, while among affluent consumers*, it’s 59%.

Looking closely at affluent consumers in Australia, the study found that 23% of travellers spent more on travel in 2022 than before, and three in ten (30%) plan to spend more in the forthcoming 12 months.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.