303 Lowe ‘Ups the game’ for TAB in WA

303 Lowe has ‘upped the game’ for Western Australia’s TAB in a rebrand and marketing campaign including a 90 second TV spot.

In an effort to enhance the TAB’s local connections, the ad focuses on local landmarks with a hero on horseback riding through Perth’s sporting landmarks such as Belmont Park and the football stadium.

The ‘Upped the game’ campaign is the TAB’s first rebrand in 15 years and was launched this week along with TAB’s new online offering ‘TAB Touch’, TABradio and the TABform newspaper. It is supported by point of sale advertising as well as print, outdoor and digital.