303 MullenLowe appointed as integrated agency of record for award-winning audio storytelling brand
303 MullenLowe has been appointed as integrated trans-Tasman agency of record for an award-winning global children’s audio storytelling brand effective immediately, following a competitive pitch.
Announced on Thursday afternoon, the marketing services group’s remit remit extends across the full breadth of local marketing activity for tonies, including strategy, creative, brand positioning, social, PR, influencer, content, events and production.
Since launching in 2016, tonies has had huge market success in the US, UK and Europe and it now is set to expand in Australia and New Zealand.
Tonies market lead for Australia and New Zealand, Ulrike Becker, said the company was impressed with 303 MullenLowe’s vast capabilities and felt a “strong cultural fit”.
