Uber promotes Andy Morley to regional role, nabs Cashrewards’ CMO to fill head ANZ marketer role

February 29, 2024 2:54

Cashrewards’ CMO Nicole Bardsley has stepped into the head of marketing role at Uber ANZ, replacing Andy Morley who has moved into a larger regional role.

Bardsley joins Uber after two years as chief marketer at Cashrewards, where she overhauled the brand’s media investment strategy, achieved consistent member growth, and repositioned and relaunched the eight-year-old brand within 12 months.

Nicole Bardsley

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.