303’s road safety ad Enjoy The Ride wins ad of the month
An ad by 303 Perth for the Office of Road Safety in WA has won the reader vote for the March round of Mumbrella’s TV ad of the month competition in one of the closest votes since the contest launched.
Rather than hectoring motorists about safety, ‘Enjoy The Ride’ takes a different approach, instead attempting to persuade drivers of the benefits of driving at a more sedate pace.
The ad narrowly beat one by Ward 6 for Dr LeWinn’s. The two campaigns were separated by less than 2% of the votes.
I don’t know if this approach will actually get people to slow down, but props on trying something different. It’s a nice thought,
I’m impressed by the cinematography in Enjoy the Ride – anyone know who the DOP was?
3 mins! It would want to be good given its going to be expensive to run…. It makes you respect creatives even more that can produce a compelling and persuasive idea in 30 seconds
But if I slow down, I’ll have less time to enjoy what I want to do at my destination?
Nice ad though, and agree it’s actually a novel way of approaching the issue so might have an impact.
Brilliant approach vs usual shock and gore tactics.
Although what if I speed for the thrill, not because I’m busy?
Very nice ad. Good messaging
Dammit, I was watching this on my i-phone and had an accident.
Now we need another one to explain why you never don’t drink and drive
Bit too long but really great messaging and such a nice departure from the usual scare campaign with limbs and severed heads.
Well done