Agent99 signs Monkey Shoulder

Independent agency Agent99 Public Relations has signed triple malt whisky Monkey Shoulder.

To celebrate the “Year of the Monkey” and the City of Sydney Chinese New Year Festival, the agency will develop a campaign to highlight the upcoming Monkey Shoulder whisky bar.

The agency will roll out a strategic six week PR campaign aimed at increasing brand visibility and promote the Monkey Shoulder Bar.

Monkey Shoulder marketing manager Jacqueline Nalder said in a statement: “We are excited to see what Agent99 Public Relations will offer the Monkey Shoulder brand. The agency is a great fit both in terms of its business values and culture, and we believe the team will go above and beyond our expectations with this campaign to achieve results and leverage this important sponsorship.”