Cadbury encourages consumers to support Australian Paralympics team via custom SMS

Hero_Cadbury with iPadCadbury is celebrating its sponsorship of the Australian Paralympics with a digital activation allowing consumers to send an online message of support to the team.

Created by Val Morgan Outdoor, Carat and Saatchi and Saatchi, the activation is self-service, with a tablet on a stand, next to a custom designed 90-inch screen experience that invites people to type their message of support.

An on-screen pledge counter automatically captures and records the message, which is later integrated into the on-screen creative.

Cadbury distanceVal Morgan Outdoor managing director Anthony Deeble said in a statement: “This is an excellent initiative and we’re very proud to be bringing it to life for Cadbury. This activation also allows us to showcase our digital capabilities; all content for the digital outdoor campaign was produced in-house.

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