Cadbury encourages consumers to support Australian Paralympics team via custom SMS
Cadbury is celebrating its sponsorship of the Australian Paralympics with a digital activation allowing consumers to send an online message of support to the team.
Created by Val Morgan Outdoor, Carat and Saatchi and Saatchi, the activation is self-service, with a tablet on a stand, next to a custom designed 90-inch screen experience that invites people to type their message of support.
An on-screen pledge counter automatically captures and records the message, which is later integrated into the on-screen creative.
Val Morgan Outdoor managing director Anthony Deeble said in a statement: “This is an excellent initiative and we’re very proud to be bringing it to life for Cadbury. This activation also allows us to showcase our digital capabilities; all content for the digital outdoor campaign was produced in-house.
I can’t recall any other leadup period where there has been so little enthusiasm for an Olympics. People just don’t want it and aren’t interested. People realise that giving the Olympics to Rio was a huge mistake and don’t want any part of it.
@Trunking Symbols. Even many Brazilians dont want it. Huge gap between rich and poor in the country, with the poor losing homes and services cut to make way for the infrastructure. Big mistake awarding it to Brazil.