Chandon unveiled as new sponsor for McLaren-Honda Formula One team
Australian sparkling wine brand Chandon has been unveiled as a sponsor for the McLaren-Honda Formula One team, and is set to launch a content marketing campaign featuring drivers Fernando Alonso and Jenson Button ahead of the Melbourne Grand Prix next week.
The announcement:
7 March 2016, Chandon is igniting the spark at the 2016 Rolex Formula 1™ Australian Grand Prix, with the race marking the official launch of its partnership with the McLaren Honda Formula 1™ team. Led by British F1™ legend Jenson Button and Spanish racing star Fernando Alonso, the glamourous sport was a perfect fit for leading sparkling wine brand Chandon.Chandon was born out of the spirit of open-mindedness within a search for new horizons in Old World wine-making 60 years ago. As one of the most successful teams in Formula 1 history, McLaren meets Chandon, the vibrant sparkling wine, with the same boundless conquering spirit. The partnership is a long-term, global collaboration that will bring Chandon’s sparkling attitude to the famous McLaren-Honda Formula 1™ team in an exciting celebration of innovation.
Ashley Powell, Marketing & Business Development Director of Chandon says: “We are thrilled to be partnering with such an innovative brand as McLaren Honda. Their advanced technology and progressive thinking is the perfect alignment for Chandon. We can’t wait to inject some extra spark into the Australian Grand Prix festivities. It’s our first race for the season and we are looking to Australia to set the standard high for other moments.”
