David Jones asks 18 well-known women to open up on International Women’s Day issues
Department store David Jones aims to stimulate debate among Australia’s women on taboo subjects in a series of round table discussions with a host of high-profile women, including Vogue editor-in-chief Edwina McCann and breakfast TV host Lisa Wilkinson.
‘Women in Conversation’ was launched to trigger conversations around relationships, motherhood, gender equality, mental health and self-belief.
David Jones’ general manager, marketing communications, Victoria Doidge said: “The ‘Women in Conversation’ series was conceptualised in considering what International Women’s Day means to us, and what we can do to celebrate and inspire Australian women.
I just watched the first episode of Women in Conversation.
Fascinating insights by smart women and shot so beautifully. I can’t wait to watch them all.
Native content done perfectly. Well done David Jones.
Stunning branded content, supports both message and brand (and it was enjoyable to watch!). Kudos to Whybin\TBWA and McAvoy, beautifully done.
Enjoyable to watch and relevant.
It’s lovely, but it’s really boring and I’m just not sure how this is going to carry the DJ brand far and wide to make the cost stack up……don’t forget this was a commercial activity