Revlon asks women to #GoSlay in new online campaign with Australian actress

July 19, 2017 10:29

Cosmetics manufacturer Revlon has asked customers to #GoSlay in a new social campaign featuring Australian actress Isabelle Cornish.

To start the campaign, a two minute video shows Cornish meeting and taking photographs of “women who slay” during a 24 hour tour of New York City. At the end of the day Cornish’s photos are displayed on a big screen at Times Square.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

emotive GoSlay Isabelle Cornish Revlon

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

Revlon asks women to #GoSlay in new online campaign with Australian actress

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE