How brands can utilise messaging apps without annoying their customers | Mumbrella360 video
From privacy concerns to chat bots, messaging apps present a whole world of hurdles for marketers to overcome. But with 4.5 million Australians actively using some form of messaging app every day, failure is no longer an option.
In this session from June’s Mumbrella360 conference, The Works and On Message owner Douglas Nicol presents the results of a study into the messaging app habits of 2,500 Australians.
“Amazon, Google, Facebook, Apple – they all want a piece of this action where our lives are inextricably linked to our technology. That is fantastically worrying and fantastically exciting at the same time,” Nicol says.
