Lessons in branding from RnB Fridays live line-up

In this posting from the LinkedIn Agency Influencer program, Carat’s Andrew Hardeman looks for the marketing messages demonstrated by acts including Fatman Scoop, Kelis and Ne-Yo

The humble start to RnB Fridays on the Fox has in the space of two years picked up a cult following of adoring fans willing to pay big money to experience it live.

And this year, I was one of them.

After missing out on attending last year’s inaugural event, I was eager to make up for lost time.

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