6 Strategies for Active Social Listening
In this guest post Julie Delaforce reveals ways we can use even the simplest, free, social media data to improve our brand communication and bottom line.
There’s been a lot of media talk around the health dangers of too much sitting. When it comes to social listening, plenty of organisations are making the same mistake – by sitting on their data.
The solution is the same in both cases: Get active. Do something.
Too many organisations are passive listeners. They monitor. They sign up for a listening tool that picks up brand and keyword mentions and conversations. They get a report and… do nothing with it. That’s the end of it. It should be the start.
Thanks!!
I love it how having a plan to what you want to uncover in research, rather than just listening and hoping you find the information you want, is seen as a bad thing.
thanks for the suggestions.
thanks for sharing your knowledge