70% of advertising and marketing execs want to internally restructure and ‘consolidate’, says new EY report

70% of advertising and marketing executives, and 55% of the media industry more broadly, want to internally restructure and consolidate their businesses, according to EY’s latest survey into the industry.

Of the 350 leaders surveyed by the consultancy – 30% of whom are from the Asia Pacific region – more than a third admitted that their companies will no longer exist in five years unless they undergo reinvention, leading to the desire to restructure and streamline.

70% of advertising and marketing execs are aiming to internally consolidate, according to the report