72 and Sunny wins Taco Bell creative account in Australia

February 11, 2022 9:21

72 and Sunny has been appointed as the creative partner for Taco Bell in Australia following a competitive pitch.

The fast-food chain re-entered the Australian market in 2017 and has since expanded to 27 restaurants. Its marketing function is run by its two franchise partners, Restaurant Brands Australia and Collins Foods.

Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics

72 and sunny Ben Simmons Collins Foods David Timm Luke Martin Restaurant Brands Australia Ross Berthinussen Taco Bell

3 COMMENTS

avid watcher 11 Feb 22

Great win for the creative agency, not so sure about the success of Taco Bell in Australia…

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Taco lover 11 Feb 22

Taco Bell is already dying a slow death in Australia. A tough market to compete against KFC and Maccas in the QSR category, while GYG show them how it should be done.

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18 months 12 Feb 22

Won’t last

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