Big W showcases its high-quality, low-value products in latest ad
Big W has launched its latest campaign via its creative agency M&C Saatchi, launching its ‘Value Every Day’ program.
The campaign showcases Big W’s products, positioning them as high value for low prices.
The 30-second spot sees a montage of people using Big W products from tongs to frying pans to children’s toys.
Big W general manager marketing Kristen Linders said: “At Big W, value is about affordable quality that passes the everyday life test. Every day is full of moments to value. We know that now, more than ever, our consumers are looking for retailers to deliver affordable products that they trust. A great price is one thing, but if you need to replace the product a week later the value no longer stacks up. We are helping more Australians discover the great value products at Big W that stand up to everyday family life.”
The campaign is on TV, out-of-home (OOH), Radio, OLV Podcasts, Live Reads, Digital Display, in-store, social, PR, influencer marketing and owned channels.
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Credits:
Client – BIG W
Kristen Linders: General Manager, Marketing
Claire West: Head of Marketing, brand and strategy
Sabrina Douglas: Senior Marketing Manager
Claudine Laycock: Assistant Marketing Manager
Creative Agency: M&C Saatchi Sydney
Production: Blue Dot and M&C Saatchi Sydney
PR Agency: Red Havas
Media: Carat, Woolies X
Got to get me some of those “low-value products” the headline refers to..