Big W showcases its high-quality, low-value products in latest ad
Big W has launched its latest campaign via its creative agency M&C Saatchi, launching its ‘Value Every Day’ program.
The campaign showcases Big W’s products, positioning them as high value for low prices.
The 30-second spot sees a montage of people using Big W products from tongs to frying pans to children’s toys.
Got to get me some of those “low-value products” the headline refers to..