72andSunny, Baker Boy and Google reunite for latest Google Pixel 9 campaign

August 27, 2024 8:32

Google Australia has enlisted the expertise of creative agency 72andSunny to facilitate the launch of its Pixel 9 series via a new campaign.

Developed to spotlight Pixel’s artificial intelligence (AI) technology and how it can help users “take inspiration from the world around them,” the campaign centres on a hero film from Spencer Susser – an award-winning director – that shows former West Coast Eagles player Nic Naitanui swiping through songs on his Google phone before coming across Baker Boy’s latest single, KING.

Inspired by the Australian hip-hop artist’s yellow sneakers in the cover art, Naitanui takes advantage of the ‘Circle To Search’ tool in his Google Pixel to find a pair for himself.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.