72andSunny hires new ECD as Luke Martin departs
Creative agency 72andSunny has hired Scott McClelland as its newest executive creative director, effective immediately, replacing Luke Martin who has moved into a new role.
He joins with 30 years experience across Australia, Asia and Europe, at various agencies including TBWA and BBH.
McClelland
He specialises in building brands through modern media, from earned to social to video, all unified with a high attention to craft and visual aesthetic.
His work has been awarded across the world, including at Cannes, D&AD and various local awards.
“As a valued based, modern brand agency, we were looking for a globally innovative creative leader, who was also the right fit for our culture and client partners. The moment we met Scott we knew he was the one,” said Ross Berthinussen, CEO, 72andSunny ANZ.
“He’s a modern creative thinker, with a passion for the big idea and the craft of execution, regardless of channel. But most importantly he fits our vibe, he’s humble, generous, open and optimistic. We’re stoked about what we can learn from him and where we can take 72andSunny together.”
McClelland said: “I’m stoked (does that sound Sunny enough?) to join the wonderful folks at 72andSunny.
“I’ve long been a fan of the agency and with the current lineup of creative minds across all departments and client partners, I’m really looking forward to helping build on the momentum they have created.”
He is replacing Luke Martin, who has moved to US fintech business Block, owner of Afterpay.
In his new role, he will head up creative for the Aussie-founded buy now, pay later company.
Berthinussen concluded: “Also, a huge shout out to Luke, we have so much love and heart for him. He helped us build the culture that has powered our success and brand in Australia, from wins including Who Gives A Crap, MLC and BCF, Campaign Brief’s Agency Of The Year, Mumbrella and B&T Ad Campaigns of the Year and an ARIA for our work with Google. We wish him well and look forward to seeing him crush it.”
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