72andSunny one year on: ‘It’s quite hard to hit home runs in the first nine months’
One year ago, global full-service independent agency 72andSunny opened its doors Down Under with the ambitions of creating a truly Australian brand. Mumbrella’s Abigail Dawson speaks to partner and managing director across Asia Pacific, Chris Kay, as he shares the agency’s intention to prove its worth.
One year ago, the news that global agency 72andSunny had added a fourth international location was announced, with the independent agency opening its first Australian office in Sydney.
At the time, 72andSunny had offices in New York, Los Angeles and Amsterdam, and had worked with a diverse range of global brands including Instagram, Adidas, Smirnoff, Google, Samsung and Ikea.
72andSunny’s Australian team
How many more puff pieces are they going to get? It’s about one a month now. Or is this content?