72andSunny unveils first work for Optus, with ‘cultural statement’ urging Aussies to ‘Get splashy’
72andSunny has launched its first work for Optus since being appointed to the roster in March, encouraging Australians to ‘Get Splashy’.
The campaign aims to position swimming as more than a sport and as a place where Australian’s are most comfortable to promote the telco’s partnership with Swimming Australia.
Did anyone at Optus even listen to the lyrics?
“… here to party, just to cut up a rug
Don’t make me want to cut up a thug”
Nate Dogg must be rolling in his grave being featured in this one
The lilo activation is cringeworthy, the ‘get splashy’ message doesn’t sync with Swimming Australia’s professional sport mandate, the Optus brand fit is unclear and using a American rap artist to make a “cultural statement” by a Singaporean firm?
What a mess.
A very poor piece of communication and certainly not to the standard you’d expect of 72 & Sunny.
Or even: Let me tell you what they say, when I’m pullin’ off my drawers
They say ooooooooooh weeeee
(Enjoyed the ad though)
Really, really bad.
Nicely shot in places, but this advert does absolutely nothing for Optus. They are still missing a marketing strategy, which is leading to the all too familiar rent a celebrity promotions and disjointed ads. They need to stop letting their egos drive the creative work and get back to the fundamentals – then stick with it.
Stuff all relevance to a marketing strategy.
Next.
Why launch a swimming campaign in Autumn?
WTF! Rubbish
This shows no advertising IQ whatsoever
Brilliant ad. Refreshing to see something happy and positive coming out of his market for a change. Good work 72 and Optus.
If it doesn’t link to the brand or a strategy, positive and happy doesn’t cut it. Unless you work at Optus and happy and positive was the pitch to get the Senior team to buy into it.
Because they are sponsors of the Commonwealth Games.