7Interactive takes flight and reports strong results for TikTok and Volvo

June 20, 2022 8:11

TikTok and Volvo have partnered with Seven West Media’s new ad product, 7Interactive, to deliver dynamic, full-screen immersive ad experiences on connected TV sets.

Announced last year, 7Interactive is part of Seven’s Enhanced Advertiser and Viewer Experience (E.A.V.E.) and gives advertisers the ability to invite viewers to explore additional branded content through the biggest screen in the home.

https://vimeo.com/718972179/33a7ca4901

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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