7News climbs 10% for second appearance in Nielsen numbers
Its second appearance in Nielsen’s Digital Content Ratings has seen 7News jump 10.3%, increasing its unique audience from 5.463m in June to 6.026m in July.
The news site recently joined the ranking following its split from Yahoo after the duo’s joint venture ceased in April.
Yahoo itself also did well during the month, seeing a 5% jump from 3.262m to 3.424m, almost closing the gap on closest rival The Age, which saw a unique audience of 3.539m.
7news’ success follows former chief digital officer Clive Dickens saying prior to the launch that the site would be number one within six months.
Interesting that UA’s is still the key metric – yes important though check out the huge variations in time spent on site & sessions … getting people to a site is fairly easy – keeping them there is another
Worth noting to that 7news has a time spent of just 5 mins compared to 20-30 mins for the other major sites…
What’s more valuable to an advertiser bragging rights or actual engagement on the site?
Nielsen is also letting publishers pad their numbers… see final item https://www.theguardian.com/media/2019/aug/09/australian-news-corp-abc-aap-sky-weekly-beast
An iconic US newspaper like The NY Post is now a sub brand of news.com.au who knew???
So affiliate sources should not be permitted or counted. That is an interesting POV.
What next, you show some BBC, CBS etc. footage on your webiste and it has to be excluded?
And as an aside, the publishers advise the IAB which websites, affiliates, apps, URLs etc. are part of their AU brand. Nielsen processes per the IAB list.
It’s even more interesting when you consider the fact that theage.com.au and smh.com.au *don’t* pull their numbers when they actually could. While I am sure there would be some duplicate and it wouldn’t quite be 11.5 it would definitely move it up.
Add to that the fact Nine now owns those sites and Nine really has a stranglehold on news in Australia now. They might even dethrone news.com.au