8 trends for marketers to consider when communicating to women of a new era: Are Media

September 2, 2022 9:37

Are Media – one of Australia’s leading content companies for women – today launched another landmark report that defines the future for Australian women, identifying eight key trends and the implications for marketers communicating to women in a new era.

Earlier this week, at the Mumbrella Publish conference, Are Media CEO, Jane Huxley spoke about the survival of print media in Australia and the acceleration of e-commerce in publishing.

Meanwhile, the HERFuture report, conducted in partnership with The Future Laboratory, delved into the impact of COVID-19 on systemic gender inequity giving rise to the global phenomenon of the ‘she-cession’.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

Are Media Nat Bettini Rosanna Iacono she-cession The Future Laboratory The HERFuture report Uncoupled Living

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8 trends for marketers to consider when communicating to women of a new era: Are Media

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