83% of Aussie shoppers like ads that play from one screen to another in shopping centres: Shopper

August 11, 2022 3:32

Shopper, one of Australia’s retail out-of-home businesses, has today launched Shopper Impact to deliver synchronised campaign creative across multiple screens in prominent shopping centre locations.

Advertisers can now capitalise on side-by-side screens at shopping centre entry points and near escalators, where distraction from other signage and product offerings is at a minimum. With Shopper Impact, campaign creative can be fully animated and broadcast to provide more entertaining and impactful advertising that plays across screens and deepens a brand’s ability to engage consumers through this first-to-market offering in retail out-of-home (OOH).

Shopper’s head of platform, James Poole, said: “We are incredibly excited to be launching Shopper Impact. Its synchronised capability captivates audiences, drives deeper connections and delivers a higher ROI, as it reaches shoppers whilst they embark on their shopping missions.”

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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